Intellectual Property Office branding

 

ipo-id-guidelinesipo-id-covers

Brief: to create a coherent brand ID for the IPO corporate and customer communications. The logo had been created but with no system to inform it. The project was in two parts: audit and research brand values, brand workshop with internal design team and then create brand architecture and visual ID system and that would be future proof and easy to implement across communication channels.

Skills: branding, motion graphics, print
Client: The Intellectual Property Office