Farnborough Business Park
Brief: To promote Farnborough Business Park as a mixed use commercial and residential park for parent property company Segro. The branding was inspired by the neighbouring Farnborough private airport, its heritage influence on the site and the dynamic business community in the area. The overlapping aerodynamic shapes reflect the mixed use as well as reflect the footprint of the site. Heroic black and white images set the campaign apart from anything else in the sector.